Ted Craddock

Before starting his real estate career, Ted Craddock worked in sales and marketing for 20 years-first with an advertising agency and then in publishing and internet marketing. His wife worked as a designer for a local builder, and the work fascinated Ted. Eventually he was drawn to real estate-he specializes in residential and income-investments-because he loves meeting new people and helping them find their homes and achieve their dreams. A graduate of Loyola High School in Los Angeles and Cal State Northridge, Ted has been a South Bay resident for more than 25 years. He is the president of the Redondo Beach Educational Foundation, which raises money for the Redondo school community. In his free time, Ted enjoys play golfing and beach volleyball and spending time with his wife and two kids.

What would you like potential clients to know about you?
'I put 110% toward my clients' needs. My clients work with me-no assistants or junior associates. They get my full attention.'

W hat does it take to be the best in the business?
'Communication skills, listening to what the clients want and being proactive enough to develop client wants/needs into successful business transactions.'

What do your clients love about living in the South Bay?
'It's the lifestyle, the schools, the proximity to everything that is great about Southern California.'

In what ways do you provide top-notch service to your clients?
'Unequaled communication skills.'

What keeps you interested in real estate?
'Every day is different.'

Do you have a personal motto or philosophy for doing business?
''Be true to yourself.' That will always lead to honesty and integrity in all of my dealings.'